Email Marketer's Club Wiki - Recently Updated Pages

Denmark

pengberg — Tue, 25 Oct 2011 12:48:47 CDT

MG Group ApS

Scandinavian Email provider with reach globally. - Have own Display network too. Works on CPA, CPM, CPC and CPL.

Email Service Providers

mvern78 — Wed, 31 Aug 2011 10:48:17 CDT

ESPs by Country:

Tools:

Whitelabel ESPs

mvern78 — Wed, 31 Aug 2011 10:45:45 CDT

ESPs that offer a whitelabeled solution:

Bronto Software - Agency Edition
Boca Networks
CakeMail
CampaignMonitor
Copernica Marketing Software
EmailDirect.com
GetResponse
GTC TeleCommunication GmbH (Information: english, german)
InTouch CRM
MailUp
Pure360
RoboMail - Inter7 Internet Technologies, Inc.
sendcube
SendLabs - Agency Edition
SpinnakerPro
Listrak for Agencies

News & Information Sources

ED_King — Fri, 26 Aug 2011 13:02:00 CDT

Blogs:

Discussion Groups:

Email Roundtable

Search Engines:

Social networks:

Email Marketer's Club

Websites:

Wikis:

Reputationwiki.org

Vendor blogs

ED_King — Fri, 26 Aug 2011 12:55:29 CDT

Name	URL	Vendor name	Language
Hello Inbox!	http://www.emaildirect.com/blog	EmailDirect.com	English
UK email marketing blog	Email Marketing UK	ArrowPoint Mail	English
E-mail marketing blog	E-mail marketing blog	bconnected	Dutch
New Zealand email marketing blog	Email marketing New Zealand	ArrowPoint Mail	English
Email Marketing Buzz!	http://blog.getresponse.com	GetResponse	English
MailUp Email Marketing Blog	http://blog.MailUp.it	MailUp	Italian
Email Append Source	http://www.emailappendsource.com	Indiemark	English
Email Marketing	http://www.emailmarketing.pl	Implix	Polish
Inbox Ideas	http://www.aweber.com/blog/	AWeber	English
Make it Pop! Blog	http://smith-harmon.com/blog/	Smith-Harmon	English
The Indiemark Chronicles	http://blog.indiemark.com	Indiemark	English
The From Line	http://www.fromline.com	Gold Lasso	English
Pablo Carosone	http://www.PabloCarosone.com	JetMails	Spanish
RoboMail	http://new.robo-mail.com/	Inter7 Internet Technologies, Inc.	English
Email Marketing	http://blog.dbm-for-the-internet.com/category/email_marketing/	D M I (Database Marketing for the Internet)	English
Email Marketing	http://www.redeye.com/blog/category/email-marketing/	Red Eye	English
E-mail Marketing	http://blog.flexmail.eu	Flexmail	Dutch
Email Marketing Insights	http://www.strongmail.com/resources/blogs/email_marketing_insights/	StrongMail	English
Email4Thought	http://www.email4thought.com	Ezemail	English
E-mail Marketing Blog	http://www.email-marketing-blog.pl/	ExpertSender	Polish
Email Marketing by ExpertSender	http://www.email-marketing-blog-expertsender.com/	ExpertSender	English
Email Critic	http://emailcritic.com	Indiemark	English
Boca Networks Email Marketing	http://email_marketing_blog.bocanetworks.com	Boca Networks	English
Inside Digital Marketing	http://ecircleblog.wordpress.com/	eCircle	English

USA

shaynaburns — Mon, 22 Aug 2011 12:50:41 CDT

Abeedle (specialized in higher ed)
Aweber
Admail.net
Acxiom Digital (offices in UK)
Benchmark Email
Blue Sky Factory
BlueHornet Networks
Bluestreak (offices in UK)
Boca Networks
Boomerang
Bronto Software
BrightWave Marketing
ClickTactics
Constant Contact
Contact Buddy (100% Email Deliverability Guarantee)
Contactology
Convio (focus on non-profits)
CoolerEmail
Datran Media
Delivra
Direct Logic Solutions
e-Dialog (offices in UK)
EmailDirect.com (Whitelabel solution available, rich feature base for higher-end list managment)
EmailLabs
EmailPerformance
emark Solutions (strategic and tactical marketing and sales support)
Emma
eROI
Epsilon Interactive (offices in UK, Germany, France, Hong Kong, Singapore, China, Australia, Canada)
ExactTarget (offices in UK, Australia)
Experian CheetahMail (offices in UK, Ireland, France, Spain, Netherlands, Australia & New Zealand, Hong Kong, Germany)
ExpertSender (offices in USA, EU - dedicated IPs only, data-driven email marketing with triggers, dynamic content and content syndication)
Fishbowl Marketing
Fire Engine Red (specialized in higher ed)
GetResponse (offices in USA, Canada, EU)
Gold Lasso
Hallmark Data Systems (specializing in B2B magazine publishers)
I Make News
iContact
inbox 360
Income Buddy (FREE Expert 24x7x365 Support & Training Including Weekends and Holidays)
Informz
Inter7 Internet Technologies
iPost
JangoMail
Listrak
Lyris Technologies
MailChimp
MailUp (multichannel and flat fee with unlimited sendings and lists)
MarketView 360
Mediaplex
mobileStorm
Net Atlantic
Newsberry
OmnistarE-Direct
pbSmart Connections
Pivotal
Pizzazz Email
Premiere Global Services (offices in Australia, Canada, France, Germany, Hong Kong, Ireland, Italy, Japan, Korea, New Zealand, Singapore, UK)
Puresend
Quotient Marketing
Real Magnet
Responsys (offices in UK)
ResultsMail
RoboMail (inhouse email solution)
SendLabs
Silverpop (offices in UK)
SKYLIST
SMTP.com
StreamSend
StrongMail (Offices in US, UK)
SubscriberMail
TailoredMail
TargetSend
TargetX (specialized in higher ed)
VerticalResponse
Vertuso
Vidi Emi, Inc.
WhatCounts (Saas and in-house/appliance enterprise solution)”
XL Technologies
YesMail (includes self-service/full-service, offices in London, Toronto)

Independent blogs

mvern78 — Sat, 05 Mar 2011 15:53:18 CST

Name	URL	Language
Be Relevant!	http://www.b2bemailmarketing.com	English
Inbox 2.0	http://www.inbox20.be	Dutch
No Man is an Iland	http://www.email-marketing-reports.com/iland/	English
The Email Zoo	http://theemailzoo.wordpress.com	English
Red Pill Email	http://RedPillEmail.com	English
The Retail Email Blog	http://www.retailemailblog.com/	English
Email-Ethics	http://www.email-ethics.com/	English
EmailKarma.net	EmailKarma.net	English
EmailMarketingTipps	http://emailmarketingtipps.wordpress.com	German
Email Moxie	http://www.emailmoxie.com/	English
Email Vendor Selection	Email Vendor Selection	English
DMA Email Marketing Blog	http://www.dmaemailblog.com	English
Someupside	http://www.someupside.com	English
Pignonsurmail	http://www.pignonsurmail.com	French

Metrics

tgielen — Wed, 23 Feb 2011 10:25:24 CST

The IAB created a document that aims to guide marketers and vendors towards more consistency in what the current email terminology actually describes.
The proposed terms below represent the metric as a "snapshot" of, or at a "moment in time" within, a particular campaign.
Basic Definitions

These words and phrased are used throughout the proposed terms below and, as such, it may be helpful to refer to them prior to or during further review.

Bounce: An Email that cannot be delivered to the mailbox provider and is sent back to the Email Service Provider that sent it. A bounce is classified as either "hard" or "soft." Hard bounces are the failed delivery of Email due to a permanent reason, such as a non-existent address. Soft bounces are the failed delivery of Email due to a temporary issue, such as a full inbox or an unavailable ISP server.
Email Service Provider (ESP): A business or organization that provides the Email campaign delivery technology. ESPs may also provide services for marketing, advertising and general communication purposes.
Inbox: Within a mailbox provider, the default, primary folder that stores delivered Email messages.
ISP: A business or organization that providers internet access, and related services, to consumers.
"Junk" or "Bulk" Email Folder: An inbox-alternative folder, within a mailbox provider, that stores Email messages that are, for various reasons or rationale, unable to be delivered to the inbox.
Mailbox Provider: The Email program, and by extension the server, that hosts the targeted Email address.
Preview Pane: A small window within a mailbox provider that allows the user to view some Email content without opening the Email.

Actual Performance of an Email Campaign

Email Conversions: Although not all Email messages are intended to drive a purchase, most messages have some "call to action," such as a click-through or confirmation. If these kinds of conversions are an applicable metric of success, then this metric attempts to answer the question, "How many registrations, purchases, or other actions were taken as a direct result of this Email campaign?" This metric is a whole number in the form "100,000" or as an Email Conversion Rate percentage in the form "5%". The denominator is Email Delivered.
Email Revenue: This metric attempts to answer the question, "How much revenue was generated either as a direct result of this Email campaign, or, if Email is part of a multi-channel campaign, as a function of an advertiser-assigned value?" This metric is a monetary amount in the form "$20,000.00" or as CPM in the form "$20 CPM".
Email Gross Profit: This metric attempts to answer the question, "How much revenue was generated as a direct result of this Email campaign, minus any direct costs, such as the cost of deployment, the cost of creative development, the cost of list rental, unsubscribes/lost opportunity, complaints, customer service, etc."
Effective Email Cost-per-Thousand (Email eCPM): This metric is typically used for list rental and attempts to answer the question, "How much revenue was generated per email impressions delivered? It may be calculated by subtracting costs associated with sending the Emails from revenue generated, then dividing by the number of impressions delivered, and finally multiplying that number by 1000.

Indicators of Activity Generated By a Campaign

Total Email Opens: This metric attempts to answer the question, "How many times did a person look at the Email campaign?" In practice, recording of user activity is a way to confirm that the recipient viewed the message. Loading of an invisible pixel is generally sufficient to qualify as an Open. This metric is a whole number in the form "100,000" or as an Email Open Rate percentage in the form "25%". The denominator is Email Delivered.
NOTE: Some Opens may not be detected when, for example, the user has images disabled, is on a mobile device, or has elected to receive text-only Emails. The metric may also falsely indicate some impressions when the message is briefly loaded into the Preview Pane but may not be actually viewed by the recipient.
Unique Email Opens: This metric is similar to an Email Open, but here, duplicate opens are eliminated. This attempts to answer the question, "How many unique individuals viewed this Email campaign?" This metric is a whole number in the form "100,000" or as a Unique Email Open Rate percentage in the form "25%". The denominator is Email Delivered.
Total Email Click-Throughs: This metric attempts to answer the question, "How many times did a person click on a link or multiple links within this Email?" This may or may not include clicks on unsubscribe links or other links and you may find it helpful to view click-through reporting by individual link. This metric is a whole number in the form "100,000" or as an Email Click-through Rate percentage in the form "10%". The denominator is Email Delivered and this percentage may exceed 100%.
Unique Email Click-Through: This metric attempts to answer the question, "How many unique people clicked on a link or multiple links within this Email?" To illustrate, if one person clicked on two links, this would only count as one unique click-through. If one person clicked on the same link twice, this would only count as one unique click-through. This metric is a whole number in the form "100,000" or as a Unique Email Click-through Rate percentage in the form "10%". The denominator is Email Delivered.
Click-to-Open Rate: This metric attempts to answer the question, "Of the Unique Email Opens, how many individuals took an action?" This metric is a percentage in the form of "30%." It is generally calculated as either Unique Click-Throughs over Unique Email Opens; or Total Email Click-Throughs over Total Email Opens.
Email Forwards: This metric attempts to answer the question, "How many times was this message forwarded from the original recipient to a new recipient?" Forwards can be calculated using a number of different methods. This metric is a whole number in the form "10,000" or as an Email Forward Rate percentage in the form "0.1%". The denominator is Email Delivered.

Overall Deliverability Metrics of A Campaign
Used in combination, the metrics "Email Sent", "Email Delivered" and "Email Inbox Delivered" can provide some insight into the overall deliverability rates of a campaign.

Email Sent: This metric attempts to answer the question, "How many did you try to send?" In other words, it describes how many messages were in the queue before any delivery attempts were made, but after any necessary internal suppression has been performed. This metric is commonly used to bill for Email Service Provider delivery, but not for third party list rental. This metric is a whole number in the form "100,124".
Email Delivered: This metric attempts to answer the question, "How many valid Email addresses actually accepted my complete message?" In other words, it describes how many were completely transferred to the intended recipient's mailbox provider without generating a "bounce" or other delivery error. This metric is calculated before the impact of content-based filtering is factored in. If a message is rejected by the mailbox provider, it does not count as delivered. However, if the message is accepted and placed in a "junk Email" folder it generally does count as delivered. This is currently the most common metric used to purchase Email advertising by CPM or third party list rental. This metric is a whole number in the form "100,032" or as an Email Delivery Rate percentage in the form "95%" and the inverse of this number is known as the "bounce rate." The denominator is Email Sent.
Email Inbox Delivered: This metric attempts to answer the question, "How successful was this Email campaign at being delivered to the inbox?" This number is usually generated using an estimation based on delivery to special seed accounts. The metric is generally calculated by taking the metric Email Delivered and subtracting any messages that do not appear in the Inbox. This metric is a whole number in the form "99,234" or as a percentage in the form "90%" with the denominator as Email Delivered.

Branding, Impact on Long-Term Deliverability, and Compliance

The terms below only consider actions taken through a delivered Email. Logging Email Unsubscribe Requests or Email Complaints may also be done through channels such as postal mail, online forms in a preference center and "Customer Call Centers" and may be factored into the metrics for a particular campaign at a later time. Reported Email Unsubscribe Requests may or may not include Email Complaints.

Email Unsubscribe Requests: This metric attempts to answer the question, "How many people unsubscribed from this Email campaign as a direct result of an action taken via a delivered Email?" This metric is a whole number in the form "10,000" or as an Email Unsubscribe Rate in the form percentage "0.1%". The denominator is Email Delivered.
Email Complaints: This metric attempts to answer the question, "How many people actively clicked a link in their Email software to Report [this as] "Spam" or Report [this as] "Junk"?" If they are available, and in order receive this information, you will likely need to sign up for feedback loops from individual ISPs. This metric is a whole number in the form "1,000" or as an Email Complaint Rate in the form percentage "0.01%". The denominator is Email Delivered.

Source: IAB

Belgium

rweltens — Sat, 19 Feb 2011 15:48:48 CST

Germany

dj_nd — Wed, 10 Nov 2010 04:09:34 CST

ABIDAT GmbH
Agnitas
Artegic
Backclick
dialogue1
Earnstar
Ecircle
Elaine
Evalanche
GTC TeleCommunication GmbH
United MailSolutions (Offices in Duesseldorf, Hamburg, London, Madrid)
Ices
Inspirationlabs
Inxmail
Kajomi
Kittelberger
Mailingwork
Melin
Newspromo
Mission one erelations
optivo
Pinuts
Profact
Promio
Rabbit emarketing
Retarus (offices in France, Italy, Switzerland)
Supermailer
Teamware
Vista Nova
W3 Work
Xqueue
Xsite

Netherlands, The

JennyPeters — Wed, 03 Nov 2010 06:40:07 CDT

Apsis (offices in Sweden, Norway, Denmark, Finland and Hong Kong)
Blinker
Copernica Marketing Software (offices in Netherlands, Germany, Belgium, UK)
E-mark
E-Village
Experian CheetahMail (offices in UK, USA, France, Spain, Australia and New Zealand)
NieuwsSprinter
Tripolis
Veritate
Web Power (offices in Sweden, China, Germany, Poland)
Yourzine
Email Marketing - Ematters
Nieuwsbrief maken - Klantenbinder

UK

cullenrc — Thu, 28 Oct 2010 04:37:55 CDT

Adestra
ArrowPoint Mail
Cabestan UK (London, Paris, Madrid, Barcelona, Montreal, New York)
Communicator Corp (offices in Canada)
Communigator
dotMaile r
eCircle (offices in UK, Germany, France, Spain, Italy, The Netherlands)
Email Center
Email Reaction
Ensight (offices in UK and South Africa)
eTelligent
Experian CheetahMail (offices in USA, Ireland, France, Spain, Netherlands, Australia & New Zealand)
Ezemail (offices in Australia & UK)
Frontwire
GetResponse (offices in USA, Canada and EU)
InTouch CRM
IPT
Maestro Interactive
MailAgent
Mailvivo
mi|emailer
Neolane (offices in US, France, Denmark)
Newsweaver
NewZapp
pure360
Sign-up.to
Spinnakerpro
StrongMail (Offices in US, UK)
United MailSolutions
Yesmail (Offices in US, Canada, UK)

Sweden

swesam — Tue, 31 Aug 2010 02:59:03 CDT

Spain

Asmullier — Wed, 21 Jul 2010 09:34:09 CDT

Cabestan Spain (Paris, Madrid, Barcelona, London, Montreal, New York)
conectamente
eMailforce
Experian CheetahMail (offices in UK, USA, Ireland, France, Netherlands, Australia & New Zealand)
JetMails Offices in Madrid [Head Office] and Argentina
mdirector
Microdelta
Teenvio
United MailSolutions (offices in Madrid, London, Duesseldorf, Hamburg)

Poland

krzysztof.jarecki — Wed, 12 May 2010 12:24:12 CDT

ExpertSender (offices in USA and Poland)
GetResponse (offices in Poland, USA, Canada)

New Zealand

APMail — Tue, 20 Apr 2010 21:25:41 CDT

ArrowPoint Mail (offices in UK and New Zealand)
Experian CheetahMail (Offices in USA, UK, Australia, Ireland, France, Spain, & Netherlands)
MobilizeEmail
Jericho SmartMail

South Africa

Striata — Tue, 19 Jan 2010 06:48:28 CST

Graphicmail (offices in US, Germany, UK, Australia, Spain, Brazil, Mexico, Benelux)
Striata eMarketing Striata's eMarketing platform provides a comprehensive solution for the creation and distribution of customized electronic marketing campaigns. Backed by more than a decade of expertise in digital marketing, our eMarketing solutions combine multi-medium electronic messaging capability with proprietary customer profiling technology to enable targeted delivery, high response rates and advanced customer insight reporting.

Norway

tormel — Mon, 18 Jan 2010 04:49:51 CST

Dmail

Reputation, Authentication & Accreditation

tgielen — Sun, 10 Jan 2010 12:39:50 CST

DomainKeys / DKIM:

Note: Domain Keys will not resolve all of your delivery issues within Yahoo. What it will do is allow you to bypass certain filters and sign up for their feedback loop program. Domain Keys is not an accrediation/reputation tool, it is an authentication tool so that Yahoo and others know who you are.

Sender ID / SPF:

Sender ID: what is Sender ID and how to implement it
Sender ID Framework SPF Record Wizard
Sender Policy Framework (SPF)
Return Path SPF/Sender ID Validator

Other:

SenderID/SPF/DomainKeys Test Server
Search for Email Sender Reputation
Google suggestions for bulk email senders

Handy tools

tgielen — Sat, 19 Dec 2009 10:41:45 CST

Find out what the sender's IP address is
Newsletterarchive.org: archive with thousands of emails
RFP Template for Email Vendor Selection

Spam Checkers:

ContentChecker
SpamCheck
MailingCheck (spam check your emails before sending)

Email Testing Tools & Services:

Testing Identify problems and stay on top of the way your design renders with these tools.

Inbox Inspector: Use this tool from Mail Chimp to seek out problems in any email you’ve sent.
EmailAdvisor: Get a snapshot of what your email looks like in a number of different email clients.
Email Marketing Benchmark Guide 2008: This independent metrics report covers heatmaps, deliverability, and more.
Campaign Monitor: With this service, you can test your email against different displays and spam filters.
EmailStatCenter: Check out the metrics at EmailStatCenter to get the lowdown on frequency, conversions, and more.
eDesign Optimizer: Test our your email in different programs and validate your HTML with eDesign Optimizer.
Post Campaign Checklist: Reflect on your email campaign and learn for next time using this checklist.
Internet Retailer Survey: A Missed Message: Find out why email marketing these days isn’t hitting home and what you can do to improve it.
How to Optimize Your Email Marketing Campaigns Through Testing: This tutorial walks you through testing for optimization.
Habeas: Habeas uses a rendering tool to make sure your email design holds up against services and readers.
Litmus: With Litmus, you can take a look at how your email will look in a number of different mail services.
Return Path: Test your design with services and readers using Return Path.

Analytics & Evaluation With these resources, you’ll learn how to perfect your methods for measuring email marketing success.

Email Open Rates Guide: Learn how to evaluate your email open rates with this guide.
Integrating Email Marketing and Web Analytics: Take a look at what can be achieved when you combine website metrics with email campaigns.
Misinterpreting Email Marketing Statistics: Don’t let your statistics fool you-get set straight with this article.
Email Marketing: What to Measure: This tutorial runs down some of the numbers you should be looking into.
Email Chickens and Eggs: Heed this warning to be careful about comparing subscribers and non-subscribers.
Looking Beyond Open Rates: Look past just open rates to measure your success, and find out what else you should be concerned with in this article.
Grow Your Own Case Study: This tutorial runs down methods for creating your own benchmarks, testing, and more.
Ideas for Measuring Email Newsletter Success: Check out this post for great ideas on measuring reach and open rates.
Email Marketing Formulas: Take a look at the indicators for email success and learn how to calculate them with this guide.
Beyond the Open Rate: Metrics That Matter: Make sure you’re covering these key metrics.

Deliverability & Reputation Use these services to stay on top of the various reasons why your emails aren’t going through.

Accucast Deliverability Services: Predict and correct problems with design, filtering, and blocking with this service.
Blacklisted IP: Stay on top of your IP addresses and find out when your IP lands on a blacklist or blocklist.
MX Toolbox Blacklist Check: Use this check to test your mail server IP address against 147 email blacklists.
Your E-Mail Is Blacklisted. Now What?: This tutorial runs down the steps you should take to get off of blacklists.
Between “Bounced” and “Delivered”: Learn why you should expand the definition of your delivery rates in this article.
How to Deliver Mail to AOL: Take these steps to make sure your email to AOL customers goes through.
RepCheck: This email blacklist monitoring service stays on top of the reputation of your email server and site domain.
Blacklist.ie: This search offers an easy way to check if your IP address is on any Irish blacklists.
Designing B2B Email for Deliverability: Get tips on coding, design, and testing in this article.
Delivery Monitor: Find out if your email is getting delivered, and keep an eye on blacklists with Delivery Monitor.

Design Check out these tools and best practices to optimize the design of your email campaigns.

Image Links Versus Text Links: Consider whether you should use text, image, or HTML links.
Great Tips on Email Creative: Learn about best practices in email design, including results from eye tracking studies, in this blog post.
Email Design Insights From David Grenier: Get tips, mistakes, and easy ways to amp up your design in this interview.
Sometimes Less Can Be More Effective: This article takes a look at design guidelines and simplification.
Outlook 2007 and HTML Design: Get the lowdown on HTML emails in the new Outlook from this blog post.
But How Will It Look On My BlackBerry?: Learn how to design for handhelds with this article.
Seven Steps to a Better Template: Use these tips to redesign your template and avoid getting blocked, blacklisted, and bounced.
Designing Text Emails: Follow these basic rules to make sure your text emails display properly.
Email Creative Critical Analysis: Learn how to critically analyze email design with this advice.
Who Cares About Plain Text?: Read this article to find out why it’s important not to skimp on a plain text version of your email.
URL Design: Take a look at the details of your URLs to get better email responses.
Don’t Design-or Redesign-Your Email Without Reading This: This guide offers a quick and effective checklist for email campaign design.
Email Marketing Program: a free bulk emailer for mass email delivers
Browser Shots Submit a URL and see screen shots of your HTML page on more than fifty browsers in less than 3 minutes (very similar to Return Path and Pivotal Veracity).
Browser Cam Cross Browser Compatibility Testing Tools
Cross Browser Testing Pick an OS, Pick a Browser, Pick a Website

Spam Avoid being branded as a spammer and learn how to work with spam filters with these resources.

Don’t Be An Accidental Spammer: Read this guide to learn what steps you should take to avoid becoming an accidental spammer.
How Spam Filters Work (and how to avoid them): Learn how to get around spam filters with this guide.
Avoid the Spam Filter: Follow these tips to make sure your legitimate email isn’t stopped by a spam filter.
Consumer Attitudes to Spam: Read this report to find out what people think of spam and understand how it affects their perception of your messages.
Prevent False Spam Complaints: Follow these tips for avoiding false spam complaints.
ContentChecker: This anti-spam utility alerts you to spam red flags before you send your message.

Mailing Lists Get advice for building and perfecting your communication base here.

Mailing Lists: Why Bigger Isn’t Necessarily Better: Read this blog post to consider the benefits of pruning your email list.
Dos and Don’ts of Opt-in List Building: Read this article to learn about 5 things you should do and 5 things you should avoid.
28 Ways to Build Permission-Based Email Lists: Use these strategies to boost up your email lists.
To Double Opt-In Or Not: Consider the advantages and disadvantages of offering double opt-in on your lists.
9 Things to Go in a List Welcome Message: Take a look at this article to understand what needs to be in your list welcome message.
Email or Name Squeeze Pages-Conversion Rate Analysis: Find out whether or not a “name squeeze” strategy works for email list building.
Customer Email List Segmentation: In this tutorial, you’ll learn how to send campaigns to targeted subgroups of your email list.
Building a Quality Email List: Follow these steps to build your own high-quality email list.

Subject Line Learn how to create a subject line readers will pay attention to, and thoughfully consider the impact this important piece of communication has on your campaign.

Subject Lines: What’s The Story?: In this article, you’ll get an introduction to subject lines and understand the reactions they create.
Study: Best and Worst Subject Lines by Open Rate: This study compares over 40 million email subject lines and ranks 20 of the best and 20 of the worst.
Is There a Best Email Subject Line or Send Time?: This article recommends lots of testing to get subjects and timing right.
How Do You Build Urgency?: In this article, you’ll learn how to build urgency through your email’s subject line.
Email Subject Lines: 15 Rules to Write Them Right: For advice on the best fifty characters for your campaign, check out this resource.
Best Practices in Writing Email Subject Lines: Learn about three words to avoid in your subject line, and more great tips in this advice article.
6 Questions to Ask Yourself When Writing Subject Lines For Your Emails: Get a checklist and tips for writing a good subject line in this report.
How Spammy Subject Lines Hurt Delivery: This article considers the consequences of a spammy subject line.
Email Subject Lines That Work: This article runs down a number of factors and considers whether they scream spam or not.
Targeted Email Marketing: Put a Colon in Your Subject: Use this strategy to put the most important keywords in the front of your subject line.
7 Tips for Writing Better Email Subject Lines: Improve your subject lines with this helpful resource.

Timing & Frequency Find the sweet spot for timing your emails with the advice and tools here.

Frequency Caps Are Critical: Avoid customer email fatigue by limiting the amount of emails they receive from different sectors of your organization.
Nearly 1/3 of Opens Occur in First Hour: Learn all about best practices in timing with this guide.
How Much Email is Too Much?: Go beyond simple timing and consider the frequency of your emails with this resource.
ListMailPRO: Managed timed emails and responses with this list management tool.
Individual Recipient Send Timing: Take a look at the advantage of sending messages on individual timers in this post.
Wondering Which Day to Send Your Emails On?: This article discusses a few thoughts on the subject of timing.
The Quick and the Dead: Learn why it’s important to avoid delaying emails after a subscriber’s initial signup.
Three Strategies to Find the Right Frequency: Read this article to get guidance on building a good frequency strategy.
Insights on the Worst-Day-to-Send: Find out what one email marketer learned by sending out an email on New Year’s Day.
The Right Time to Send Email Marketing: This article highlights the factors you should look for in timing your messages.

Conversion Get advice for increasing the effectiveness of your email campaign here.

Improving Your Email Open Rate: Make your email campaign more effective by using these tips and tricks for getting people to open your email.
Use Email to Close the Conversion Loop: Learn how to use email as a way to seal the deal with potential customers.
Five Ways to Use Email to Close the Sale: Use this article for a step-by-step guide to closing the sale with email marketing.
Increase Email Conversion Rates: Follow these 3 tips to get better conversion rates from your email campaigns.
Sending Surveys in HTML Emails: This tutorial covers the best way to get customers active and engaged in email surveys.
Net-a-Porter Ups Conversion Rate After Cutting Email Activity: Read this article to understand why sometimes less is more when it comes to getting conversions.
A/B Split Testing: In this article, you’ll learn how to use A/B split testing to increase conversion rates.

Tips & Advice Get marketing advice and learn what not to do with the advice from these resources.

Email Marketing Etiquette: Avoid making an email marketing faux pas with this advice.
50 Email Marketing Tips: These tips apply to a wide variety of email marketers.
Stupid HTML Email Mistakes: In this post, you’ll learn about important things to avoid when designing HTML emails.
Some Things to Think About Before You Launch Your Next Email Campaign: Avoid brand speak and get down to person-to-person communication with this advice.
The Eight Deadly Sins of Email Marketing: Take a look at email mistakes and learn what not to do.
Effective Use of Personalization in Email Marketing: Use these techniques to use personalization effectively.
Sender Policy Framework (SPF) Trick of the Day: Find out how you can get around the 255-character limit with this trick.