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Things to check before you launch your email campaign

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	Date/Time	Made By	Edit Note	Type	Scope
	May 20 2008, 6:53 AM EDT	emailer	added note to mailing list slicing	edit	13 words added
Change: Are you sending your campaing only to the interested targets? (mailing list slicing)Do you have permission to send emails to the people on your list?HeaderDoes yourbrand appear in the “from” line?Is the subject benefit-oriented instead of "selling"?Make the View changes from previous version. (Word count: 600)
	Jan 6 2008, 11:48 AM EST	tgielen	added two points under body content	edit	20 words added
Change: Did you check how the email looks with images turned off?DesignAre you using images sparingly? (only when they advance the goals of the email)Are your all your images loading and do they load quickly?Do all the links work? Don't forget View changes from previous version. (Word count: 587)
	Jan 4 2008, 2:48 AM EST	tgielen		edit	15 words added 1 word deleted
Change: Do all the merge fields work properly?Did you include an opening paragraph that pulls readers in?Does the copy read like it comes from a person?Does the email includes benefit-oriented information that is also engaging?Are you making it clear to the View changes from previous version. (Word count: 572)
	Jan 4 2008, 2:43 AM EST	tgielen		edit	541 words added
Change: Is the subject benefit-oriented instead of "selling"?Make the first 45 characters or so count. Ask yourself, "What will make a reader immediately open this message?" Rewrite the subject line at least 10 to 20 different ways to come up with the best approach. Test subject lines.Are you View changes from previous version. (Word count: 559)
	Jan 4 2008, 2:16 AM EST	tgielen		create	No content added or deleted.
Change: Created by tgielen Jan 4 2008, 2:16 AM EST for: no reason given

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