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Planning your email marketing campaign
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Jan 4 2008, 2:55 AM EST
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Jan 4 2008, 2:54 AM EST
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The following checklist outlines some of the most important factors to consider when planning an email marketing campaign, and should help you avoid some of the common pitfalls that companies fall into.
You will need to consider the following questions carefully before sending out your first message:
Who
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