Location: Email Marketer's Club Wiki News

Item: Costs and accounting for emailReported This is a featured thread

Costs and accounting for email

The decision by Cheetahmail to stop allowing customers to use email append caused a very long discussion on some of the marketing lists. One of the criticisms had to do with what a dumb “business decision” Cheetah was making. I disagree. Appending, and other non-permission based sending cause a lot of costs to trickle down [...]