Fresh Content From the DMA UK

The DMA UK’s Email Marketing Council maintains a blog featuring Council members writing about a wide range of topics relating to email marketing.

This month’s highlights:

• A few examples (including the NY Times) of what can happen when rushing to get an email out, rather than taking the time to make sure everything is in order before hitting send.
• Don't play fast and loose with email permissions...here's why.
• New viewing habits do have an impact on email design. However, the basics for email creative don't change.