Update From the Cross-Channel Integration Roundtable

The Cross-Channel Integration Roundtable recently had their first meeting of 2012. Here's a brief recap of the meeting and who was in attendance.

Attendees:

• Jeanette Brown, Informz
• Adam Cook, Garagefly
• David Hibbs, Responsys
• Stephanie Miller, Aprimo
• April Mullen, Scottrade
• Colleen Petitt, Aprimo - RTco-chair
• Dwight Sholes, Sholes LLC - RTco-chair

The Cross-Channel Marketing Roundtable kicked off our first meeting for 2012 with great attendance. Our discussions centered around what projects we will be tackling for the year. The #1 project up for consideration is to build a cross-channel audit methodology to allow marketers to evaluate the SWOT of their current program.

In addition, we spent a lot of time discussing what motivates our team members to be part of this Roundtable. There was a lot of feedback that the opportunity to collaborate and continue to grow and learn in the digital marketing field is very important to this group. There was a strong interest in having “experts” present and collaborate with our group to showcase real-world case studies of cross-channel success. The group agreed to have every-other monthly meeting dedicated to learning and collaboration with the alternate meeting focused specifically on the project.

Our meetings take place the first Tuesday of every month from 1-2pm ET. Our next meeting is February 2. Now is a great time to join the eec and our Roundtable!