Week-End Trends: Valentine's Day messaging back on track

Email activity and seasonal trends during the past week:

The Retail Email Index: The top online retailers sent each of their subscribers 3.6 promotional emails on average during the week ending Jan. 27, 2012. That’s up 1% week-over-week, down 7% from where it was four weeks ago, and up 22% year-over-year.



The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week.



The Retail Email Seasonality Meter: After a slower than usual ramp-up, Valentine’s Day messaging is back on track compared to last year. This week about 30% of retail emails will reference Valentine’s Day. This past week was likely the peak of Big Game messaging.



Selling Seasons on the Horizon:
Valentine’s Day (Feb. 14): 2011 Season Finale
Presidents’ Day (Feb. 20): 2011 Season Finale
Leap Day (Feb. 29): Leap Day campaigns from 2008
St. Patrick’s Day (Mar. 17): 2011 Season Finale
Easter (Apr. 8): 2011 Season Finale
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