Leveraging 10 years of experience, I help leading companies throughout many industries – including financial, travel, hospitality, manufacturing, consumer packaged goods, retail – successfully deliver their email messages promptly and accurately.
As a uniquely qualified individual, I work closely with the world’s most influential ISPs and translates their demands into ways that help Marketing VPs, Marketing Directors and Marketing Managers take immediate action and implement effective processes.
I share practical know-how by contributing to several online and offline publications providing insights on the interplay between deliverability and marketing.
* Direct Marketing News [http://www.dmn.ca]
* EmailKarma [http://www.emailkarma.net]
* OneDegree [http://www.onedegree.ca/matthew_vernhout/index.html]
* ThinData’s Email Strategies newsletter [http://www.thindata.com/great_ideas/email_strategies/default.asp]
I am an industry advocate by actively contributing to international marketing and email-related associations including the Message Anti-Abuse Working Group [http://www.maawg.org] and the Coalition Against Unsolicited Commercial Email [http://www.cauce.org]. I also participated on the Canadian Federal Government’s Anti-Spam Taskforce in 2004.
I am well-versed on the leading trends, tools, techniques, risks and opportunities as well as email marketing, deliverability and ISP requirements and policies.
Latest page update: Feb 23 2011, 10:30 AM EST